• According to a study by the Pew Hispanic Center, differences in language show a correlation to difference on points of views among US Hispanics; moreover, language is a key factor in the process of assimilation of Latinos in the US, with recently immigrated Hispanics being more proficient in Spanish and in contrast English use becoming dominant by the third generation. Looking to target all levels of acculturation in a US Hispanic household, Tide has created its first bilingual commercials for...